Elevating shopping with Tharee
Situation
I noticed that existing saree websites often lacked user-friendly interfaces and engaging storytelling, making it challenging for users to appreciate the rich heritage and intricate artistry of Kanchipuram sarees. I aimed to make these websites more attractive and easy to use, enhancing user engagement and facilitating a seamless shopping experience.
Task
My task was to design a responsive and user-friendly platform that not only showcases the beauty of Kanchipuram sarees but also tells the story behind each piece. The goal was to create a digital space where users can explore, learn, and purchase sarees with ease and confidence.
Action
Research and Planning-
Conducted research on Kanchipuram sarees history, weavers and enthusiasts' preferences.
Defined the design system with a responsive grid, heritage-inspired color palette, and appropriate typography.
Wireframing and Prototyping-
Created wireframes and prototypes for key sections like the landing page, product page and filtering/sorting products page.
Design and Development-
Developed the UI and UX for both mobile and desktop, focusing on user-centric navigation and reducing cognitive load.
Incorporated feedback through iterative testing and refinement.
Result
This project taught me the importance of blending tradition with innovation and the impact of a well-thought-out design on user engagement. It reinforced my belief in user-centric design and the power of storytelling in creating meaningful digital experiences.